Released on: August 10, 2008, 8:54 am

Press Release Author: Matt Baily

Industry: Apparel & Fashion

Press Release Summary: Matt Baily, luxury watch and jewelry merchant, introduces the
world-renowned Swiss watch brand Alpina to the Canadian market. In celebration of
its 125th year, Alpina returns to its watch-making tradition by launching its first
self-made movements.

Press Release Body: For 25 years, Matt Baily Watch Merchant has been a relaxing,
luxurious shopping destination in the heart of downtown Montreal, Canada. Over the
years, Matt has strived to introduce new and exclusive brands to the Canadian
market. This year, a new addition to a list that already includes such prominent
names as Azimuth, TB Buti, and Calgaro, is Alpina Geneve.

Hailing from the watching mecca, Switzerland, Alpina derives from a long and rich
tradition. Watchmaker Gottlieb Hauser, discovering that a group was far more
effective than an individual, founded the Swiss Watchmaker Corporation in 1883. This
group had the joint goal of purchasing watch components to get better prices and
distributing finished products together as a group in order to market them
successfully. The concept quickly found recognition, and within just a short time
numerous watchmakers had joined the co-operative. Together with qualified
manufacturers, they began to develop their own calibers. By 1896 Alpina was
registered as a trademark for movements and cases, and in 1901 it was introduced as
the trade brand name of the group.

In 2008, Alpina is renewing its watch making tradition, which has been the
cornerstone of the brand\'s revival success amongst watch enthusiasts and trade
professionals alike, and launches a brand-new manufacture calibre, the Al-950, in a
new collection: the Alpina Regulator Manufacture.

Alpina Geneve is celebrating its 125th anniversary with the inauguration of the
first movement to be made entirely in its own workshops. While this new timepiece
was inspired by the distinctive angular design of the celebrated Extreme Avalanche
Regulator, it reveals its own touch of originality: the case is slightly smaller and
the dial skillfully designed to harmonize with its size.

Never before has this exclusive, high-end brand been readily available in Canada.
\"We think Alpina is a really exciting line and we\'re proud to have it in our store,\"
says Matt Baily, owner of Matt Baily Watch Merchant Boutique.

Web Site: http://www.mattbaily.ca

Contact Details: 1427 Crescent Street
Montreal, Quebec
H3G 2B2 Canada
Telephone: 514-845-8878
Fax : 514-845-8844
Email: info@mattbaily.ca